IGNITING BREAKTHROUGH GROWTH IN BEVERAGE

Prometheus is a connected operating network built to help the beverage industry move faster and grow smarter. We align strategy, in-market execution, and infrastructure into one integrated model, creating the visibility, accountability, and support organizations need to scale. Led by proven industry operators who understand what it takes to win and deliver results where it matters most.

Winning In Beverage Is Harder Than Ever.

The market is shifting, faster than the system can keep up. More complexity. More competition. Higher expectations.

Intense market pressure

Consolidation. Portfolio crowding. Shifting consumer demand.

Execution gaps

Limited accountability. Missed opportunities in market.

Strategy without ownership

Plans are made, but not carried through. Alignment breaks before impact.

Disconnected operations

Siloed infrastructure. Limited visibility. Complexity slows growth.

Prometheus was purpose-built to address these challenges through a connected operating model, aligning strategy, execution, and infrastructure to drive real performance.

Three Verticals. One Connected Model.

Most industry partners operate in a single lane, focused on strategy, execution, or infrastructure, but rarely all three. That fragmentation forces brands and distributors to stitch together multiple partners, often leading to misalignment, gaps in execution, and inconsistent performance.

Represent

Disciplined Execution

Dedicated field teams driving consistent, accountable execution in market, where strategy either works or breaks

Operate

Infrastructure for Scale

Integrated systems across compliance, supply chain, and back-end operations, built to support visibility, coordination, and growth

Advise

Strategic Leadership

Experienced operators providing clarity, alignment, and decision-making leadership to move strategy forward

Who We Work With

Built for the Entire Beverage System

We work across the three-tier system, aligning suppliers, distributors, accounts and partners, to drive performance in market.

Suppliers

Execution that drives real growth

Aligned field teams. Clear accountability. Transparent performance. Strategy that consistently shows up in market.

Distributors

Stronger, more productive networks

We take on the heavy lifting, supporting execution, strengthening portfolios, and reducing internal burden to drive efficiency and growth.

Accounts

Brands delivering consistent performance

Work with suppliers backed by execution, delivering consistent performance and dependable in-market support.

Investors | Partners

Access differentiated growth opportunities

Invest in high-potential brands supported by disciplined execution, experienced operators, and infrastructure designed to drive more predictable, scalable returns.

One Model. Real Accountability.

The industry isn’t short on ideas, it’s short on alignment. Brokers, agents,  and consultants work in silos, leaving execution inconsistent and results unpredictable.

Prometheus changes that, connecting strategy, execution, and infrastructure into one accountable system.

Leadership

Our Team

Prometheus is built by operators who have led at the highest levels of the industry across importers, suppliers, distributors, and national accounts.

Collectively, they bring over 80 years of beverage experience and have led more than $20B in revenue. They have scaled brands, built systems, and delivered results where it matters most, in market.

Dave Lane
Founder, Managing Partner & CEO

Led $1B+ supplier operations and growth across leading beverage platforms. Former President & COO, Terlato Wines. Chief Supplier & Growth Officer, RNDC.

Megan Hooff
Founder, Managing Partner & COO

Built and led national account and category strategies across top distributors and suppliers. Former RNDC national accounts leader. Built Constellation’s TBA division.

Bobby Barton
Operating Partner, Prometheus Represent

Led $500M+ in revenue, driving in-market execution and performance at world class beverage organizations  such as Constellation, The Wine Group, and PepsiCo.

Perspectives

Operator Insights from the Market

Real-world perspectives on strategy, execution, and the structural shifts shaping beverage growth.

Market Insights

Perspectives on what’s changing across the beverage landscape, and what it means for growth.

Case Studies

How brands move from strategy to measurable results in market.

Operator Perspectives

Conversations with leaders who have built, scaled, and navigated change across the industry.

Check back for updates. New insights will be added regularly.

Ready to Drive Real Growth?